SEO Strategies for Competitive Markets

Search Engine Optimization or SEO has become the integral part of the online industry. Ethical SEO can help you to reach your target traffic by improving your position in the Search Engine Ranking Page or SERP. Now you can ask me that why it is so important to rank one in the SERP? Actually, the reason is information seekers in internet do not go on deeper than one or two pages. So, in order to reach your target traffic your web page should not be embedded deep in the search results.

What is SEO?

Search Engine Optimization is the process of optimizing your website so that it ranks best in the SERP. It involves both “on page” and “off- page” factor to rank first in the search engine. By on page factors I mean the quality of the content. It should be original and unique. Another aspect of “on page” optimization is graphic and design of the website. Your website must be design in such a way that it does attract your target traffic. Moreover, it should not look like spam to your visitors.

What do you need to do to receive traffic from the Search Engines?

Search Engine consider those site useless which contain only one or two pages because they usually don’t have enough content of interest. There are some sites, where the 1 or 2 pages are each as long as a book. But even this kind of site is awfully frustrating to read. Search Engines do not take those sites seriously which do not provide enough content to visitors. Search Engines give importance to those sites which can provide more and more useful information to the information seekers.

Is all the Search Engine are same?

Search results vary from one search engine to another depending upon its size, content and speed. The search results also depend on the different ranking criteria of the search engines.

What should you avoid?

Search Engines do not support some of the unethical SEO techniques like:

 Avoid 2 way link exchange

 Avoid linking to those site which have more than 50 outbound link

 Avoid linking to any bad neighborhood sites like poker, casino etc (Google strictly do not support poker site and banned them)

 Avoid linking to those site which have hidden links.

These are only few points which you should always keep in mind in SEO. Always be careful. A small mistake can ruin the reputation of your site. Keep yourself update about the SEO industry.